Book

Propaganda Mass Manipulation in the Contemporary World

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Description

"Fake news", "infox", "post-truth": the contemporary world is constantly confronted with the challenges of mass information. It was believed that propaganda disappeared with the totalitarian regimes of the 20th century, but in the era of the digital revolution and social networks, it is more present and more effective than ever. Every day brings its share of misinformation, manipulation, rumors and conspiracy theories. Far from being limited to the political sphere and the "factory of consent", propaganda today permeates all aspects of our life in society, with marketers, storytellers and nudge theorists striving to influence our choices and behaviors. Embracing more than a century of history and covering a vast geographic space, David Colon explains the foundations and techniques of mass persuasion in the contemporary world. It shows that propaganda has continued to improve as the social sciences and neurosciences have made it possible to improve the effectiveness of techniques of persuasion, influence or manipulation. Through an accessible and powerful synthesis, David Colon delivers an essential contribution to better understand the ravages caused by misinformation, yesterday as today.

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